Founded in 2018, Iru’s Fashion is dedicated to showcasing the timeless beauty and exceptional craftsmanship of Kashmiri embroidery. Our brand is built on the principles of offering the best quality handcrafted products at the best price, making traditional Kashmiri art accessible to a wider audience. We work directly with skilled artisans who have mastered techniques like Ari work, Sozni work, and the creation of luxurious Pashmina, ensuring that every piece in our collection is a masterpiece.

Our product range includes an array of exquisite Suits, Kurtis, Shawls, Phirans, Sarees, Jackets, Stoles, and Bags, all featuring the intricate hand-embroidered details that Kashmir is known for. In addition to our fashion offerings, we provide authentic, high-grade Saffron directly from the valleys of Kashmir, known for its exceptional purity and rich flavor.


At Iru’s Fashion, we pride ourselves on our commitment to ethical and sustainable practices. Each piece is created with care and attention to detail, using the finest materials available, ensuring longevity and elegance. By working closely with local artisans, we not only preserve centuries-old traditions but also support their livelihoods, offering them a global platform for their craftsmanship.


What sets Iru’s Fashion apart is our dedication to providing premium products without the premium price tag. We believe that everyone should have the opportunity to experience the luxury of Kashmiri embroidery and fabrics. Our carefully curated collection strikes the perfect balance between tradition and modernity, making it suitable for both special occasions and everyday wear.


Choose Iru’s Fashion for unmatched quality, affordability, and a chance to wear timeless art. Let our products transport you to the heart of Kashmir with every stitch.

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